Total Startup Capital
₦15–25M
Minimum viable: ₦10.85M
Blended Gross Margin
52–58%
SaaS layer ~85%; Kits 55–65%
Break-Even (Expected)
Month 8–10
At ≈₦4.5M MRR threshold
B2B LTV : CAC
60–120×
CAC ₦3–6K · LTV ₦360–720K
Monthly Fixed Opex
~₦1.8M
Total incl. inventory ≈₦4–4.5M
Year 1 Revenue (Expected)
₦51.3M
600 active accounts by M12
12-Month Revenue Projection
Toggle between scenarios. Break-even line shown at ₦4.5M/month.
Monthly Revenue (₦ Millions)
12-month runway — 2026
Startup Cost Allocation
Realistic scenario (₦21.8M total)
Monthly Opex Breakdown
Running monthly (₦3.8M avg)
Gross Margin by Product Category
COGS % vs. Gross Margin %
Revenue Stream Mix (Month 12)
Expected case — 5 revenue streams
Product Pricing Matrix
Wholesale prices to pharmacies/clinics · Estimated consumer retail prices · Gross margin by SKU
| Product / SKU |
COGS (₦ est.) |
Wholesale Price (₦) |
Consumer Retail (₦) |
Gross Margin |
| Malaria RDT (single) | 350–450 | 700–900 | 1,200–1,500 | ~50% |
| Typhoid RDT (single) | 400–500 | 850–1,000 | 1,500–2,000 | ~53% |
| Pregnancy Test Strip | 100–150 | 250–350 | 500–700 | ~60% |
| UTI Test Strip | 150–200 | 350–450 | 700–1,000 | ~57% |
| Glucometer Strips (50) | 3,500–5,000 | 7,000–10,000 | 12,000–18,000 | ~55% |
| Fever Diagnostic Kit ★ | 1,500 | 3,500 | 5,500–7,000 | 57% |
| Maternal Health Kit ★ | 3,000 | 7,000 | 10,000–14,000 | 57% |
| Neonatal Risk Kit ★ | 5,000 | 11,000 | 16,000–22,000 | 55% |
| NCD Monitoring Kit ★ | 8,000 | 18,000 | 25,000–35,000 | 55% |
| AyoIntel SaaS (per pharmacy/mo) | ~500 | 3,000–8,000 | — | ~85% |
★ Proprietary bundled kit SKUs · Blended portfolio gross margin target: 52–58%
Supply Chain — Priority Sourcing
Ranked by procurement priority. All suppliers must be WHO-prequalified or NAFDAC-cleared.
Codix Bio — Ogun State, Nigeria
Malaria, HIV, Hep B RDTs · WHO-licensed · 147M kits/yr capacity
Domestic #1
Revital Healthcare — Kilifi, Kenya
HIV, Malaria, HCG, Hep B/C, Dengue, Syphilis · 20M kits/month
Africa Regional
SD Biosensor — Suwon, South Korea
Full RDT range · WHO-prequalified · Codix Bio technology partner
International A
Evancare Medical — Nantong, China
Pregnancy, UTI, CRP, ovulation strips · CE/ISO certified · Low MOQ
International B
Wigmore Wholesale — Pan-Africa
Contour Next glucometer strips · Diabetes consumables specialist
Diabetes
Scantrik Medical — Lagos, Nigeria
Malaria, HIV, Dengue RDTs wholesale · Backup / interim supplier
Interim
Regulatory Timeline
Key compliance milestones — start Day 1 to avoid bottlenecks.
| Regulatory Step | Body | Timeline | Cost Estimate |
|---|
| Business Registration (LLC) | CAC | 2–4 weeks | ₦50–150K |
| Distribution Pharmacy Premises License | PCN | 2–4 months | ₦50–100K |
| NAFDAC Product Registration (per SKU group) | NAFDAC | 120 working days | ₦150–300K/SKU |
| State Ministry of Health Permit (Lagos + FCT) | State MoH | 1–2 months | ₦20–80K each |
| NITDA Data Protection Registration | NITDA | 2–4 weeks | ₦100–200K |
| PCN e-Pharmacy Platform Registration | PCN | TBD (2026) | Monitor |
| Tax ID (TIN) | FIRS | 1 week | Free |